The Magic of Trigger Data

Dale “DataDale” Filhaber
5 min readMay 24, 2024

Trigger data refers to specific types of data that are generated as a direct result of a particular event, action, or condition, often serving as a catalyst for further actions or processes.

Trigger data is like the fireworks of the data world. And, the magic of trigger marketing is that you can really boost your response and sales — and get real results!

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Dale “DataDale” Filhaber

DataDale Filhaber, president of Dataman Group Direct, is a well known author, blogger and commentator on lead generation and direct marketing.