Strategic Marketing Planning with Insights from the WQA Consumer Opinion Study — for Water Quality Dealers

Dale “DataDale” Filhaber
5 min readJan 19, 2024

Strategic marketing planning is your roadmap to success. As you start 2024, you need to take a hard look at how your business did in 2023. You need to review what worked and what didn’t work. You need to analyze the number of potential buyers in your market and consider how you can reach them. This is a time to…

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Dale “DataDale” Filhaber
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DataDale Filhaber, president of Dataman Group Direct, is a well known author, blogger and commentator on lead generation and direct marketing.