How to Find a Great Marketing List

Andrea Piacqua — Pexels

I always get asked marketing questions like how do I find a great marketing list. Notice I called it a marketing list. Nowadays, that list may not be only for direct mail. A marketing list is also used for telemarketing, email marketing or reaching out to your social media channels.

I start by asking answers to the 5 Ws. In my case I called it the 6 Ws — I added HOW into the mix because it’s so…