Home Industry Professionals Need to Target Their Best Prospects

Do you want to learn about the best way to create marketing lists for Home Industry Dealers? Consider overlaying credit score to pre-qualify your prospects.

There is nothing more frustrating for a business owner than spending time and money reaching out to homeowners who do not need or cannot afford a new roof, HVAC replacement or remodeling.

Regardless of whether you are using direct mail, email or digital marketing, you need to make sure that you are targeting the absolute best prospects for your dealership.

Most Home industry companies use many of the standard targeting variables to create their list. These include dwelling type, home ownership, home value, age of home.

However, within that group are still people who are not good prospects. We can all agree that it’s a waste of hard-earned dollars to reach out to non-qualified prospects. You spend money pitching them. Not to mention the time spent at an in-home appointment and getting them to sign a contract. And then, they don’t qualify for financing.

Demographics aren’t enough

When you’re buying a marketing list for Home Improvement companies and HVAC dealers, it’s important to understand that more than 25% of American Homeowners have scores under 625. If…