Communicating During a Crisis

The way a company communicates during a crisis matters a great deal. It shapes how a customer, prospect and even employees think about your company.

Today, every business is dealing with the effects of the COVID-19 outbreak in some way or another.

For most businesses, there is a significant financial loss. People have cancelled travel and leisure plans. All sports have been cancelled. Malls and restaurants are empty. Schools are closed, which means child care is a huge concern.