Beyond Discounts: Why Trust is the Real Game-Changer in Sales

Dale “DataDale” Filhaber
5 min readDec 7, 2023

The notion that discounts drive most sales is outdated. The real game changer is TRUST.

In the fast-paced world of business, where competition is fierce and consumers are bombarded with endless options, establishing a connection with your audience goes beyond mere transactions. While discounts may catch a customer’s eye momentarily, it is trust that lays the…

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Dale “DataDale” Filhaber

DataDale Filhaber, president of Dataman Group Direct, is a well known author, blogger and commentator on lead generation and direct marketing.