Beyond Discounts: Why Trust is the Real Game-Changer in Sales
The notion that discounts drive most sales is outdated. The real game changer is TRUST.
In the fast-paced world of business, where competition is fierce and consumers are bombarded with endless options, establishing a connection with your audience goes beyond mere transactions. While discounts may catch a customer’s eye momentarily, it is trust that lays the foundation for long-term successes.
According to a study by Braze, customers loyalty is based on trust and affordability. Discounts come is a distant third.
Here are the numbers:
- Affordability — 33%
- Product Quality/Brand Trust — 33%
- Discounts — 10%
- Customer Service — 8%
- Convenience — 7%
- Rewards/Loyalty Program Perks — 6%
- Relevant or Personalized Offers — 1%
The Power of Trust in Brand Loyalty:
Building trust fosters a sense of loyalty among customers. When people believe in the reliability and authenticity of a brand, they are more likely to become repeat buyers. Unlike discounts, which offer a short-term incentive, trust creates an enduring relationship that withstands the test of time.
